An established company that is listed on the stock exchange in Frankfurt is creating a decentralized, social virtual reality world which gives users the chance to rub shoulders with some of the world’s biggest celebrities.
Staramba has already created what it claims is the world’s largest database of 3D avatars, which features 7,000 stars. They specialize in creating lifelike avatars for Hollywood studios as well as companies like Konami, the brand behind the ProEvolutionSoccer video game – with its scan of David Beckham featuring prominently in the title’s 2019 edition.
Its upcoming venture, Staramba.spaces, allows users to immerse themselves in a virtual world and engage with their idols in a whole new way. Training sessions with an internationally renowned football star would become possible – as well as enjoying a singalong with a famous musician.
The platform also offers users the opportunity to buy virtual plots of land. Examples highlighted by Staramba’s white paper include the prospect of becoming a neighbor to Cristiano Ronaldo or Paris Hilton, or gaining a prime property with a balcony that overlooks the grounds of a major football club.
These investments could prove lucrative, as it will be possible to rent out these plots to other users – or sell a desirable space at a premium. The company envisages that demand will be high because properties in the most fascinating locations with the highest footfall are going to be finite.
Staramba.spaces is also looking to appeal to businesses – such as football clubs and big brands. This is because virtual spaces can be used to promote events or services, as well as create premium content and merchandise that would generate higher levels of brand awareness and build a deeper connection with loyal fans. Payments within Staramba.spaces would be facilitated through the ERC20-compliant Staramba.token, with all transactions settled in real time.
“Exclusive partnerships”
Staramba has already forged a series of partnerships – including with top-flight football clubs such as Bayern Munich and Real Madrid, the world’s number one table tennis player Timo Boll, and wrestling legend Hulk Hogan.
Other official licensing partners include the English Football Association, Paris Hilton, SLASH and KISS. It expects further A-listers from the worlds of entertainment, music and sport to join in the future.
The company currently has more than 100 employees from 23 countries, with offices in Berlin and Los Angeles. Since it was founded in 2014, its turnover has soared from €250,000 to €16 mln as of 2017.
As well as being used in its own applications, the data derived from the 3D models of stars is sold by Staramba to other software manufacturers.
The company is continually developing its high-quality scanner, the 3D INSTA-GRAPH, so it can be used in an array of other situations. In time, it says the technology could be used for determining clothing sizes on e-commerce sites, and potentially during fitness training.
The initial token offering
Staramba is holding an initial token offering to help with the expansion of Staramba.spaces – all with a view to the new platform going live in the fourth quarter of 2018.
Whitelisting began on May 23, with the token sale itself beginning on June 20. A discount is being offered for most of the ITO – with contributors receiving 30 percent off during the first week of the World Cup in Russia, decreasing to 20 percent in the second week and 10 percent in the third. Payments are being accepted in US dollars, Bitcoin and Ethereum. Public trading is scheduled to begin in October 2018. The CEO of Staramba is Christian Daudert, who has more than 20 years’ experience within the sporting sector.
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