Cryptocurrencies are inherently mysterious – it’s right there in the name. And if you follow Warren Buffett’s advice to never invest in firms you can’t comprehend, it may be hard to justify investing in a currency composed of arithmetic instead of gold.
But it’s also impossible to dismiss certain cryptocurrencies’ remarkable performance: The price of one bitcoin soared from slightly under $5,000 in March 2020 to over $60,000 all thanks to Bitcoin marketing.
The euphoria around digital currency may leave some investors feeling like the lonely child at the pool party, wanting to join their pals having fun at the deep end, but too frightened to jump in.
Marketing in cryptocurrency
Marketing in Bitcoin is as vital as in any other sector.
Cryptocurrency marketing is crucial for companies to grow and succeed. Blockchain has expanded from being solely a fintech-focused enterprise to one that supports everything from supply chain management to content production.
Currently, there are suddenly hundreds of bitcoin companies blooming up. Launching a standard marketing project for a firm is different, but when it comes to a crypto marketing project, the leaders have to consider the competition and numerous other elements.
Big Finance has come
Satoshi Nakamoto quietly changed money with the publishing of his now-famous white paper that defined Bitcoin. After this concept took off, many of those who produced cryptocurrencies and tokens were tiny teams of technologists and leftfield entrepreneurs.
They had a clear objective to bring the world of conventional banking and central banks to its knees with decentralized units of exchange that were beyond anyone’s control.
After a few years, these bank killers have been entirely absorbed by the giant financial organizations they previously aspired to disrupt. Wall Street is gradually seizing control of the cryptocurrency market, professionalizing trading via derivatives and futures products.
Perhaps we are now approaching a period in which only massive organizations can benefit from cryptocurrency design. It is more probable that the next revolutionary white paper will be written by a multibillion-dollar multinational corporation — an ironic turn of events, to say the least.
Numerous other cryptocurrencies with more modest origins will fail in the future simply because they lack the resources necessary to compete with these massive organizations. They will be motivated by sunk costs and the crypto fantasy of dominating the future of money, but this will often be insufficient.
Investing in Bitcoin does not constitute an investment in blockchain technology
Stablecoins are cryptocurrencies that are backed by actual assets (such as the US dollar) and use the most advanced blockchain technology. These coins are much more appropriate for use as currencies since they move solely in proportion to, or less than, their underlying assets.
Thus, no one is purchasing Bitcoin for its blockchain technology since there are superior alternatives accessible.
Bitcoin is a far-fetched paradise
Why are important individuals investing in Bitcoin when it has so many flaws? Some Bitcoin proponents envision a future in which currencies are completely decentralized and uncontrolled by governments. Based on the above, I am skeptical that this scenario will materialize.
A large amount of liquidity in the markets at the moment, as a result of several countries’ monetary and fiscal measures to fight crime, is a significant factor in the growth in Bitcoin’s value. This is not a long-term solution.
Whatever benefits Bitcoin may have over fiat money, such as transaction speed, will be diminished when fiat money becomes completely digital.
Marketing determines the success or failure of cryptocurrencies
Due to the inherent volatility of cryptocurrency and high-profile frauds, these businesses have a somewhat questionable image in the eyes of prospective clients. Marketing teams must be proactive and dynamic across all channels to keep a brand top of mind in its area and informed about current events.
Advertisements may rapidly become prohibitively pricey. As Google, Facebook, Instagram, and other social media platforms continue to prohibit crypto advertisements, marketing teams are becoming more inventive in their approach to and engagement with their customers.
CEOs must be ready to allow marketers to pursue novel methods of enhancing the brand and expanding the consumer base.
While cryptocurrencies will not vanish, several crypto firms will shut their doors before things stabilize. CEOs of these firms must be prepared to confront these and other issues if they are to withstand the storm.
With a healthy dose of prudence, clarity, and devotion, effective crypto leaders will eventually reap enormous rewards for their efforts.
Caution should be used when investing directly
If you’re ready to invest directly in cryptocurrencies, there are a few risk mitigation strategies you might use.
One method to do this is to lower your investment. Certain credit cards, comparable to cashback or airline miles, provide bitcoin benefits. If you want to add cryptocurrencies to your portfolio as a reward, you do not even need to spend your funds.