Mediaocean partners with supply chain transparency innovator – coming together in a fully scaled blockchain network
NEW YORK, — Mediaocean, the foundational software provider for the advertising world, today announced Amino Payments as the first partner that will utilize blockchain technology to provide the first fully transparent media supply chain, enabling spend optimization across the programmatic media.
The partnership with Amino Payments expands on several years of blockchain investments by Mediaocean focused on building trust and accountability in the supply chain. The integration will empower marketers and agencies to view programmatic supply path details tied to financial and contractual data. The inclusion of Amino Payments into Mediaocean’s applications will enhance the end-to-end ‘PO to payment’ view of contractual commitments across all media, with programmatic path and compensation transparency.
“Mediaocean is continuing to innovate with partners like Amino Payments to empower marketers and agencies to plan, execute and measure global cross media advertising,” said Ramsey McGrory, CRO, Mediaocean. “Delivering programmatic media supply chain transparency inside the financial and contractual workflow has been one of the top requests we’ve received as we’ve innovated with blockchain. The partnership with Amino Payments will help us to deliver this.”
Between 2018 and 2019, Mediaocean executed a pilot program and deployed a media supply chain blockchain network – a consortium of eight major brands, their agencies representing five global agency holding companies, and select technology partners. The pilot captured the key contractual transactions across the media buying lifecycle, recording over 670 million dollars in media budgets.
“Amino Payments’ mission is to bring financial transparency to digital advertising,” said Will Luttrell, Amino’s Founder and CEO. “By combining Amino’s impression-level cost analysis and supply path optimization tools with Mediaocean’s cross media management solutions, marketers will have complete and detailed visibility of their programmatic buys from purchase order to payment execution. This is a huge win for our mutual advertiser and agency clients seeking to make the most of their media dollars.”
Supply path data from Amino Payments will be written to blockchain, and surfaced in Mediaocean’s newest Media Finance, Auditing and Capital Management applications for brands and agencies. Brands and agencies will be able to view and report on more granular delivery data, specifically around supply path for digital and programmatic – this includes information around which supplier, tech, and data partners participated in a given transaction, and also the dollar allocation.
Mediaocean’s Verification APIs are currently available for integration of measurement data, including supply path intelligence, into blockchain. The integrations with Amino Payments will be ready by 1st half of 2020.
For more information contact [email protected].
About Mediaocean
Mediaocean is the world’s foundational media software company that manages every aspect of the advertising workflow: from planning, buying, and selling—to analyzing and optimizing—to invoicing and payments. Our open cross-media platform powers $150 billion in global media spend, providing transparency and accountability across the entire supply-chain. We serve a wide range of clients in the advertising world: over 100,000 agency, advertiser, and media owner users trust Mediaocean applications daily. Our company employs 950 people and is part of the Vista Equity Partners portfolio of software companies.
Advertising. Powered by Mediaocean.
About Amino Payments
Amino Payments was founded on the belief that when a brand puts money into digital advertising, they should be able to see how their media dollars are spent. Amino combines the best of blockchain, advertising, and payment technologies to enforce transparency in online advertising and eliminate fraud, waste, and abuse, making the entire industry more efficient and effective. To learn more visit www.aminopay.com.
Contact
Mona Khaldi
[email protected]
SOURCE Mediaocean
Related Links
https://www.mediaocean.com
TheBitcoinNews.com – Bitcoin News source since 2012
Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. TheBitcoinNews.com holds several Cryptocurrencies, and this information does NOT constitute investment advice or an offer to invest.
Everything on this website can be seen as Advertisment and most comes from Press Releases, TheBitcoinNews.com is is not responsible for any of the content of or from external sites and feeds. Sponsored or guest posts, articles and PRs are NOT always flagged as this. Expert opinions and Price predictions are not supported by us and comes up from 3th part websites.
Advertise with us : Advertise
source: https://blockchain-press-releases.com/mediaocean-announces-amino-payments-as-first-blockchain-partner-to-deliver-supply-path-insights-for-programmatic-buys/
TheBitcoinNews.com is here for you 24/7 to keep you informed on everything crypto. Like what we do? Tip us some BAT
Send Tip now!