WisePass was officially launched August 17th, 2016 in Ho Chi Minh City and has since expanded to Hanoi, Bangkok, and Manila with Jakarta expected to open soon.
More than 500 people have signed up and the app has driven more than 20,000 visits to partner venues. Within the next 6 months, WisePass is planning to expand to many other countries, with the goal being to expand into one country every quarter.
The momentum is great but with each emerging market, a fair amount of education must take place to inform the local population of how this hot new service actually works.
A short 101 to understand ‘What WisePass Is’
To sum it up, WisePass is a lifestyle membership. You can become a member by subscribing through the app that you can download available at the App Store and on Google Play. An updated version of the app will be available soon that will include even more conveniences and options for users.
The monthly subscription costs only 6 million VND (around $263.70) per month in Vietnam. Daily benefits include a complimentary set lunch or dinner at the highest quality restaurants, bottle service of world-class wine or liquor brands at the most popular bars and clubs, Starbucks coffee, a CGV cinema ticket, haircut and much more in the cities where WisePass is available. Yes, you read that correctly — EVERY DAY.
WisePass caters to businesses and high-income individuals that regularly enjoy restaurants, nightlife, or other high-quality lifestyle venues.
The membership is accessible at all of the highest quality venues in all of the cities where WisePass is available. WisePass has already listed over 200 partner venues on the platform, and with each new market, the number of options for members to choose from continues to increase exponentially. The company has recently signed a deal with a major cineplex in Thailand which will bring the total number of available venues well over 300.
You can pretty much access any internationally recognized name brand spirits you would like whether it be whiskey, gin, rum, or vodka. WisePass is also famous for its large selection of red, white and sparkling wine.
The global brands listed include Absolut, Moet-Hennessy, Gibson’s, Beefeater, Chivas Regal, and Ballantine’s — just to name a few. There are a total of 22 selected spirits and wines available.
WisePass has partnered with a number of leading brands including Tan Khoa, MoetHennesy, Pernod Richard, The Lighthouse Group Indochina, Celliers D’Aise, Alchemy, The Warehouse, La Martinquaise, Fine Wines and Lazada VN.
Using the app is incredibly simple. You simply go on the app, choose which venue you want to enjoy and once there, find the WisePass pyramid, scan the QR code using the app on your phone and choose which service you wish to receive.
How does WisePass benefit Venues?
WisePass is designed to provide partner venues with far more than just an increase in traffic. The app generates a wide variety of data that can be used to improve service, lower costs, and increase efficiency.
The data is collected by WisePass in real time, therefore it is highly accurate and up to date. A manager can use WisePass to monitor sales on a day to day basis and compare them with expenses. For restaurants and clubs – menus and drink lists can be changed to keep up with trends on a weekly or daily basis thanks to WisePass’ information.
WisePass data is very precise, so a manager will know how much money individual patrons spent on a particular night. That can help control inventory and order costs, giving management a general idea of demand.
Managers will also have a better idea of which goods or services are most popular as well as the prices customers are willing to pay for them with WisePass’ help. WisePass data can make a venue more efficient and increase profits.
WisePass is a Powerful Marketing Tool
WisePass is a powerful marketing tool that allows for both benchmarking and one-on-one marketing.
The data collected by WisePass allows managers to benchmark their establishments against competitors. Managers will be able to compare their results with data from other brands. This can help identify best practices and deficiencies in service that are driving patrons away.
Beyond one-on-one comparisons, a manager can compare his or her venues performance to the entire market. That allows the manager to know if the establishment is competitive.
WisePass’ one-on-one marketing capabilities allow a venue owner to connect directly with specific customers. That allows management to target specific individuals such as community leaders, food critics, food bloggers, and sales managers at local companies.
Uses of one-on-one marketing data include special offers or meals tailored to high-value customers and local influencers. Another use of one-on-one marketing data is to determine if an influencer has stopped eating at a restaurant. The manager can then make a special effort to lure that person back in.
To recap, a WisePass membership entitles you to a delicious set-lunch or dinner at high-end luxury partner venues, bottle service at the hottest bars and clubs in any city WisePass is available, Starbucks coffee, VIP access to exclusive events, movie tickets, haircuts, beard trims and much more in the future.
With a large existing catalogue of options for members to choose from, WisePass is continuing its mission further by working on adding another service every quarter.