Circle is making a lot of inroads in the cryptocurrency industry. The company wants to make it easier for consumers to get involved in Bitcoin and similar currencies. After securing $110 million in funding, the firm is launching a new feature. Known as Buy The Market, it is another part of Circle Invest venture. This allows consumers and institutional investors to invest in cryptocurrencies with ease.
Another Powerful Venture by Circle
It is evident exposing more consumers to cryptocurrency is a top priority right now. This is especially true for companies attempting to introduce such changes on a large scale. For Circle Internet Financial, the current focus lies on attracting regular consumers and institutional investors. The launch of its new investment feature can make that happen sooner rather than later.
Known as Buy the Market, it is another addition to the Circle Invest product line. This specific venture focuses on offering convenient investment opportunities related to cryptocurrencies. It includes options to buy Bitcoin, Ethereum, Bitcoin Cash, Monero, and a few other currencies. This can all be achieved with the click of a button for ultimate convenience.
For people looking to experiment with cryptocurrency investing, Buy the Market is an interesting tool. It takes care of most of the research process associated with investing in this new form of money. Users can sign up for an account and get their cryptocurrency portfolio set up within minutes. All it takes is connecting a bank account with funds in it to be spent.
Low Minimum Investment Requirement
There is another interesting aspect about Buy the Market to take note of. Unlike similar investment tools, it has a minimum investment threshold of just $1. More traditional offerings aimed at institutional investors ask for $10,000 or more. This “mom-and-pop” solution can expose a lot of new users to cryptocurrencies in the future. Given the low prices of most top currencies, it is expected interest in these currencies will increase moving forward.
Additionally, there is a hard limit in place for consumers. It is impossible to spend more of $10,000 on cryptocurrency per week. For most users, this will not be a big problem. It also clearly defines the line between consumers and institutional investors. Additionally, this threshold ensures there is no requirement for KYC and AML regulation measures.
Whether or not this new venture by Circle will be successful, remains to be seen. Consumers have shown an increasing interest in cryptocurrencies as of late. Options like these will make it a lot easier to invest in such currencies moving forward. Especially with the lower investment threshold in place, an appealing solution has been created.
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