Baroness Michelle Mone OBE and Douglas Barrowman Launch £250 million Bitcoin-Priced Dubai Property Joint Business Venture

  • In a world-first, apartments will be priced and sold in the cryptocurrency, Bitcoin
  • Spanning over 2.4 million square feet, split across two 40-storey residential towers, and above a huge shopping mall
  • Aston Plaza and Residences is the first public joint venture between Baroness Michelle Mone OBE and businessman Douglas Barrowman
  • Industry-leading bitcoin payment provider, BitPay, is the payment processing partner

Knox Group of Companies, Isle of Man, 6th September 2017: For the first time, property is available to buy directly from a property developer using the cryptocurrency, Bitcoin. Knox group of companies is offering those in the cryptocurrency community direct access to an exclusive international property development in the heart of Dubai, in the progressive Dubai Science Park.

This is the first joint business venture between the two business icons, Baroness Michelle Mone OBE and businessman and philanthropist Doug Barrowman, the Chairman of the Knox Group of Companies.

The £250 million development of two luxury apartment towers and a shopping mall is the first to allow buyers to purchase using Bitcoin. The current popularity of Initial Coin Offerings, a token-based method of fundraising for blockchain-based start-ups, has demonstrated there is huge demand for crypto-investors to diversify their assets. Until now, direct investment in property by paying in bitcoins has not generally been possible.

The highly-anticipated selection of 1,133 studio, one- and two-bedroom apartments, is due for completion in September 2019. Apartments offer floor-to-ceiling windows with unobstructed views of the Dubai Hills and the iconic city skyline. Renowned architects, John R Harris & Partners, have used bold architecture contrasted with relaxing, open and sociable communal areas designed by Michelle Mone Interiors. The development also boasts the Plaza – three floors dedicated to retail which will include boutiques, cafes, restaurants and a supermarket.

Studio apartments will start in price from 33 BTC* and mirroring ICOs, early investors will be given additional bonuses. Packages for interior design services and furniture will also be offered to purchase in bitcoins. Investors can expect to receive generous 9% rental returns on their investment after completion.

Baroness Michelle Mone of Mayfair OBE, commented: “I am thrilled to be launching a project of this scale as a step in the property development business.  This is also a natural progression from the launch of Michelle Mone Interiors – bringing together my two passions in business for the first time; design and property.

I have ensured, along with my business and life partner Doug, that our new development in Dubai offers exceptional homes to professionals and young families. The towers have been designed with community at its core and cater to the those looking for style, lifestyle and convenience, in a beautiful location.

Doug and I are both trailblazers in our own business sectors, so of course we wanted this to be different, unique and exciting – not just in the world of property, but also tech. This is why it is the first-ever development to be priced in Bitcoin. This is a launch of many ‘firsts’ in business and I look forward to an exciting project ahead for myself, Doug and the team.”

Douglas Barrowman, Chairman of the Knox group of companies, said: “This is a project I have worked very hard on for some time and the Dubai development is the pinnacle of design, architecture and commerciality. That said, I didn’t feel this was enough. I wanted to offer the property, tech and blockchain community a unique and exclusive opportunity by merging the property and tech sectors together in a true first for the industry.

“Bitcoin’s meteoric rise in a few short years means it’s now the world’s leading cryptocurrency. This is exactly why we are the first property development ever to be priced in Bitcoin. I believe, as it gains mainstream adoption, many will follow our lead on this. I would, as I have done throughout my career in business, like to be the one who starts the trend, a very exciting one at that.”

Industry-leading bitcoin payments platform BitPay will be processing the bitcoin transactions. The company already provides bitcoin payment tools to companies such as Microsoft and even Richard Branson’s space venture Virgin Galactic.

“Bitcoin payments offer a significant leap forward for high-value international payments,” said Stephen Pair, CEO and co-founder of BitPay. “These property purchases can now happen in minutes from anywhere in the world with the speed of sending an email. We are pleased to partner with Lady Michelle Mone OBE, Doug Barrowman, and Knox group of companies on this exciting first for Bitcoin and for property payments.”

For further information, please visit the website:

*Price correct as of 25 August 2017, Bitcoin prices are pegged to dollar exchange rate

Notes to editor

Images of development

About Aston Plaza and Residences


  • Residences ranging from studios, 1, & 2 bedroom units
  • Over 1100 residential units, over a built-up area of 2.4 million square feet
  • Unobstructed views of Dubai Hills and City Skyline
  • Four basement floors with ample parking space


  • Bold architecture with open spaces & solid surfaces
  • Lively and energetic podium level leisure deck
  • Natural fabrics in external & communal areas
  • Fitted kitchens equipped with quality appliances
  • Floor-to-ceiling windows taking advantage of iconic views
  • Selection of units with balconies and private terraces
  • Communal areas designed by Michelle Mone Interiors


  • Studio – Average Price 133,000 USD, approximately 33 BTC
  • 1 Bedroom – Average Price: 239,000 USD, approximately 58 BTC
  • 2 Bedroom – Average Price: 379,000 USD, approximately 92 BTC

About The Plaza and Retail

  • The Plaza has three dedicated retail floors covering 123,283 sq.ft.
  • Range of convenience stores including a leading supermarket
  • Vast array of boutiques, cafes and restaurants
  • Plant-filled spaces and shaded seating areas

About The Aston Club


  • Large swimming pool along with a family and children’s jet pool
  • Well-equipped gymnasium with changing rooms
  • Generous relaxing and entertaining space incorporating an open-air cinema
  • Safe soft play areas for children
  • Exciting children’s playground with climbing frames, swings, slides and tunnels
  • Wide track for running and walking
  • Billiard and table tennis rooms for competitive fun


  • Private residents’ lounge
  • Gardens with private seating areas
  • Dedicated Zen pavilion for yoga, Pilates and meditation
  • Barbecue and picnic areas for entertaining family and friends


  • Multi-purpose sports area for soccer, basketball, volleyball & badminton
  • Tennis court for a healthy lifestyle


  • Wi-Fi Spots in communal relaxation areas
  • Car charging stations and dedicated bike stands

About Cryptocurrency and Bitcoin

Bitcoin is a cryptocurrency that uses decentralised technology called the blockchain for secure payments. Storing cryptocurrencies doesn’t require banks, and securely sending money internationally takes minutes with minimal fees. Investors in Bitcoin have enjoyed a huge growth in the value of their holdings in recent years.

The current popularity of Initial Coin Offerings, a token-based method of fundraising for blockchain-based start-ups, has demonstrated there is huge demand for crypto-investors to diversify their assets. Until now, direct investment in property by paying in bitcoin has not generally been possible.

About The Knox Group of Companies

With a strong British heritage and a stellar reputation for excellence, the Knox group of companies is an independent group of dynamic businesses employing over 300 people and has over £1.5 billion of assets under management and administration. Specialising in financial, investment and property management, the group of companies cater to a diverse and expanding client base around the world, yet years of professional expertise and collective strength ensures that every partner and project bearing the Knox name is a resounding success.



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