3rd March, 2020, Singapore – Global digital assets trading platform BiKI.com has entered a partnership with viral
marketing platform WinPlay
in a bid to provide additional ‘Project Awareness Solutions’ for listed
projects on their exchange platform. As a community-driven exchange, BiKi
believes that strong communities are
what drive blockchain projects and have incorporated this as part of its
project listing mission.
In collaboration with WinPlay, the exchange
will provide a new community marketing service for listed projects to help them
grow, which achieves the following results:
- 5,000 WeChat members
- 4,000 Telegram members
- 10,000 YouTube views
- 4,000 Reddit subscribers
- 4,000 Twitter followers
- 2,000 Medium followers
- 6,000 Facebook shares
- 48,000 website hits
Listed projects will welcome this new
interactive move that boosts both community-engagement as well as
community-building.
“BiKi is pleased to be working with WinPlay
for gamification of our platform.
This partnership is part of the core engine that will be propelling BiKi to a
leading exchange,” said Ethan Ng, Southeast Asia CEO of BiKi.com. “As
a community-driven exchange, we are constantly
thinking of new ways to engage with our communities on a much broader scale. This partnership is an answer towards
Version 1.5 of our community model.”
Presently, BiKi’s community partners
maintain the WeChat and Telegram groups, using their community influence to promote BiKi’s new
projects or campaigns. Fees earned from the platform are also regularly used to
offset transaction fees and provide subscription discounts for loyal users.
“Ultimately, we want to allow earning
crypto to be fun for everyone and easy to pick up for beginners,” added Ethan
Ng.
WinPlay.App is a viral marketing platform
popular in the crypto industry where users are incentivized to compete with
each other into performing gamified marketing actions for the projects
sponsoring the campaigns. Users benefit from direct participation by gaining
points that will entitle them to handsome rewards. At the same time, projects benefit from all the added
exposure and engagement that active
crypto users bring by interacting with their WinPlay.App campaigns.
BiKi has conducted a trial with a 11,000
BIKI campaign giveaway to verify the efficacy of the WinPlay community
marketing service. Utilizing limited features, the case study resulted in:
- Over 3,500 participants
- Over 40,000 performed actions
- Over 9,000 Twitter likes
- Over 8,500 Twitter shares
- An increase of over 2,000
Twitter followers - An increase of over 2,000
Telegram members - An increase of over 1,700
Medium followers
Moving forward, BiKi will include this
promotional segment as part of their listing package. Projects can look forward
to this new feature that has been tried and tested by the exchange and proven
beneficial in community building. Both
BiKi and WinPlay will put their combined communities and experience behind this
initiative – ‘secret ingredients’ of sorts to ensure a successful recipe of
community growth for projects. Interested projects are welcome to contact [email protected].
About
BiKi.com
Headquartered in
Singapore, BiKi.com is a global cryptocurrency exchange
ranked Top 20 on CoinMarketCap. BiKi.com provides a digital assets platform for
trading more than 150 cryptocurrencies and 280 trading pairs. BiKi.com is
focused on providing the safest, most stable and most effective cryptocurrency
trading platform. 100% of the transaction fees are used in buyback and burning
of platform token, BIKI. Since its official opening in August 2018, BiKi.com is
considered one of the fastest-growing cryptocurrency exchanges in the world
with an accumulated 2 million registered users, 200,000 daily active users,
over 2,000 community partners and 200,000 community members. BiKi.com has
received investments from Huobi co-founder Du Jun, Genesis Capital Zhu Huai
Yang, FBG Capital, ChainUP and others totaling approximately 10 million USD.
Media Contact:
Marketing Team
Chang Jie Lin, BiKi.com
[email protected]
+65-94556702
Cecilia Wong, yourPRstrategist.com
[email protected]
+65-91826605
