The online advertising sphere is ruled by a small number of giant corporations, including Google, Amazon and Facebook.
These big corporations basically dictate to businesses how they should run their advertising campaigns if they want to stay competitive.
What we might not always realize is that, whenever we browse the Internet, through search engines, social media or big retailers, a lot of our personal information is tracked and logged in some shape or form.
This information is then used in various ad campaigns that businesses pay huge sums of money for to be part of, hoping that they might get a piece of the billion-dollar online consumer industry. These campaigns are translated into the invasive pop-up ads, and mostly irrelevant, sponsored ads that litter our everyday online experience.
The industry is therefore in need of disruption.
What a decentralized search engine, like BitClave, does is put the power back into the hands of everyday consumers and the businesses from which they buy.
It creates an environment where you only receive advertising from organizations that interest you and businesses only pay to advertise to people that are looking for their product.
In simple terms, you get the opportunity to make money by receiving highly relevant offers while you browse the Internet.
For businesses, it means a significant reduction in advertising costs by cutting out the middlemen (ad campaigns), while at the same time achieving higher revenues through increased conversion rates as a result of the laser-focused advertising.