26th November, 2019, Singapore – Digital assets trading platform BiKi.com has
recently undergone a revamp of its official website and app, with a completely
new user interface, the first steps in its rebranding and upgrading efforts.
Sporting a new color tone for its logo, BiKi has
adopted a warmer and more vibrant yellow, in contrast to its earlier cool blue
hues. According to the exchange, this change in palette signifies “more
vitality and hope” and users can expect a more dynamic platform with
correspondingly more vibrant services.
The backdrop depicts a vast and unknown universe with the implication that BiKi will extend into these unexplored and unchartered territories of the industry.
Officially launched in 2018, BiKi.com has been
around for a year and three months. Within this span of time, the exchange has
managed to accrue 2 million registered users worldwide and 130,000 daily active
users, ranking amongst the best exchanges on CoinMarketCap and Feixiaohao.
According to
data from Feixiaohao, the average daily transaction volume of BiKi has reached
USD 1 billion (compared to USD 5 billion on Huobi Exchange), quite a feat
considering it was achieved in only a little over a year. Traditional
business infrastructure or practices have not held back the young exchange who
has consistently demonstrated bravery in the areas of change and innovation.
A New and
Complete Ecosystem
BiKi’s business ecosystem has evolved over the
preceding months.
In addition to the basic exchange services, the
platform has launched new features such as the BiKi
Mining Pool and the BiKi
Innovation Zone, in response to its community demand for
derivatives.
Before that, BiKi established the BiKi
Research Institute, led by BiKi founder, Winter, and also a
Supervisory Committee. The institute will conduct in-depth research on apps and
also the future developments in the blockchain industry. Next in the pipeline
will be the setup of an industry fund as well as a project incubator.
BiKi’s strategy of meeting new challenges with a
fresh new look and attitude sums up the comprehensive upgrade.
Strategic
Offerings and Innovation
Taking a year to rise in the fiercely
competitive exchange rankings to first-tier status has been an uphill battle.
Just as cities are categorized as first-,
second- or third- tier cities, new first-tier exchanges hover between first-
and second- tier exchanges. Generally speaking, there is not much of a
difference in hardware performance between first-tier and new first-tier
exchanges. The main differences are reflected in the product, branding and
software experience.
The rise of numerous smaller tokens this year
have taken place outside of first-tier exchanges. This ‘asset diversification’
has actually worked in BiKi’s favor, propelling it to the position of a
front-line exchange. Meanwhile, the catchphrase “The popular token’s choice” has been meticulously imprinted in
the minds of investors and projects these past months.
While exchanges get a lot of attention and users
when a project scores a TenX (tenfold increase), if it can offer no other value
propositions, users will start voting with their feet and the exchanges will
eventually lose their user base.
It is thus crucial to be forward-looking and
innovative to guarantee sustainability. From hot assets to the BiKi Innovation
Zone, to the BiKi Mining Pool, to the BiKi Research Institute, to the Supervisory
Committee, BiKi.com does not
stop. Despite such endeavors consuming a lot of manpower and financial
resources, BiKi considers these moves as insurance against losing its users to
other exchanges in the event of an exchange melee.
In an industry that has no shortage of
once-popular exchanges falling from grace, BiKi has adopted the stance that not
advancing means retiring. Constantly innovating and researching new industry
insights to break the ceiling remains a priority for the exchange.
Other examples of innovation include its
policy of using 100% of its platform fees in the buyback of the BIKI platform
token, a
move unprecedented for exchanges but which has since been copied by smaller
exchanges, as well as the quarterly burning of the platform token. This policy prioritizes platform users, indicative of the
exchange’s focus on its users.
In line with its globalization
initiatives, the exchange is expanding its business and operations center
globally. It has implemented an overseas strategy of ‘localization after globalization’ successfully in several major
countries so far.
A Summary of the
Past; A Starting Point for the Future
BiKi’s brand upgrade can be considered a summary of all its past goals and endeavours while it positions itself for the future journey forward. The rapid pace of innovation and expansion continues at BiKi with new features: leverage, contract and lending will be launched in the near future.
With its current brand upgrade covering
multi-dimensional aspects – strategy, product, service, user experience etc.,
users can certainly look forward to plenty of surprises from the new
‘ready-to-wear’ BiKi. Yet despite the myriad changes, at its heart, the core
focus on being user-oriented remains a constant.
About BiKi.com
Headquartered
in Singapore, BiKi.com is a
global cryptocurrency exchange ranked Top 20 on CoinMarketCap. BiKi.com
provides a digital assets platform for trading more than 150 cryptocurrencies
and 250 trading pairs. BiKi.com is focused on providing the safest, most stable
and most effective cryptocurrency trading platform. 100% of the transaction
fees are used in buyback and burning of platform token, BIKI. Since its
official opening in August 2018, BiKi.com is considered one of the
fastest-growing cryptocurrency exchanges in the world with an accumulated 2
million registered users, 130,000 daily active users, over 2,000 community
partners and 200,000 community members. BiKi.com has received investments from
Huobi co-founder Du Jun, Genesis Capital Zhu Huai Yang, FBG Capital, ChainUP
and others totaling approximately 10 million USD.
Company Contact:
Chang Jie Lin, BiKi.com
jielin@biKi.com
+65-94556702
Media Contact:
Cecilia Wong, yourPRstrategist
cecilia@yourPRstrategist.com
+65-91826605
Post source: New Face of BiKi.com: Rebranded But Still True to Roots
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