Japan Airlines is creating an NFT project that includes benefits like becoming a member of a samurai family and staying in a traditional mansion.
Air transport group Japan Airlines dips its toes into nonfungible tokens (NFTs) through a collaboration with marketing firm Hakuhodo on a project called “Kokyo NFT.”
On Feb. 5, the airline service announced that they would continue collaborating with Hakuhodo to facilitate a second round of experiments within the Kokyo NFT project, following its initial testing phase earlier this month.
The collaboration aims to tokenize local experiences and real-world assets (RWAs) into NFTs. The firms have also continued their discussions on how to build a “value creation story” that would lead inbound and domestic visitors to enjoy local experiences.