Nike has filed a trademark application for the phrase “Cryptokicks,” a document filed with the U.S. Patent and Trademark Office on April 19 shows.
The application describes “providing a digital currency or digital token for use by members of an online community” — and the operation of an online marketplace “featuring footwear and clothing.”
Elsewhere in the document, Nike sets out how it wants to reserve the Cryptokicks name for providing “online blogs in the field of crypto collectibles” and offering online computer games such as scavenger hunts, treasure hunts and obstacle courses.
The filing means that the public or Nike’s business rivals have 30 days to mount an objection.
Nike has been pushing its mobile app and social media strategy aggressively, and according to the brand’s website, its digital commerce business is now worth $2 billion.