BMW, Budweiser, State Farm, Oreo, DoorDash and Hellman’s Mayonnaise are reportedly planning to advertise for the big game — food and cars, not AI and crypto.
Millions of fans of American football watching the Kansas City Chiefs face off against the San Francisco 49ers in Super Bowl LVIII will reportedly not see many ad spots featuring cryptocurrency exchanges on Feb. 11.
According to a Feb. 2 CNN report, many companies that announced ad spots for the big game in 2024 are not associated with financial technology. According to Paul Hardart, a clinical professor of marketing for New York University’s Stern School of Business, “fun, humor and entertainment” will likely be the theme of ads for Super Bowl LVIII, in a “notable shift away” from artificial intelligence (AI) and crypto firms.
During Super Bowl LVI in 2022, crypto firms — including FTX, eToro, Crypto.com and Coinbase — debuted ad spots. Comedian Larry David said in 2024 that he was “an idiot” for appearing in the humorous FTX ad, which resulted in several lawsuits filed by investors following the collapse of the crypto exchange.